ArtMinute – The perfect selfie

"Artminute is a cultural key, which unlocks the stories behind classical art in museums.

Artminute as a new culture format, is created by a unique collaboration between the film company Zentropa, ArtMuseum Brandts in Denmark and the digital experience company, Die Asta Experience. Artminute uses films to open up classical artworks in museums, for all audiences. The vision is to democratize artworks in our public museums. And make sure anyone can access the experience of a painting at a museum, without needing to know the painting, the artist or the time period. The first film in the format is: “The Perfect Selfie”.

“Like Fantasia on speed or Werner Herzog on Youtube”
- Asta Wellejus & Peter Aalbæk

The first ArtMinute film “The Perfect Selfie” tells the story of Danish painter Jens Juel (1745-1802). Juel traveled for more than 25 years visiting many European countries to explore art. When he meet the paintings of the old masters like Rembrandt, it transformed him profoundly. This new knowledge, shown in the film as a light, he then brought back to Denmark. Juel was a traveller and a workaholic. He created more than 1100 artworks, one being his self portrait, the perfect selfie. The film tell this story of personal defeat and profound change, through emotions, music and colors."